Our creative services team recognizes the importance of HTML5 (H5). These recommendations are based off of the IAB’s and Google Ad Manager HTML5 Guidelines for Digital Advertising. Failure to comply with these guidelines may result in ad trafficking problems or delays.
IAB HTML5 Guidelines
Google Ad Manager HTML5 Requirements
Advertising Master Services Agreement
Ad Production Specifications
Ad Sizes
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970 w x 250 h
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300 w x 250 h (mobile)
For all website 970 x 250 banner ads, please provide a 300 x 250 version for mobile
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Accepted formats: JPG, GIF, PNG, Animated GIF
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DC tags ads must have Click-Tag embedded
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Max file size: 40k
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Please supply redirect link
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Ad Sizes
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970 w x 250 h
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Accepted formats: JPG, GIF, PNG
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Max file size: 40k
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Please supply redirect link
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Email Requirements
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Width: 640 px
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Use absolute URLs for all images (you must host images)
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Do not use DIVs, use table cells for padding and/or margin
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All formatting/styling needs to be in-line
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Please keep CSS styling minimal
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Avoid spacer images
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Subject line: ~35 characters
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