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Advertising Terms & Conditions

GENERAL GUIDELINES

 
3RD PARTY ADS

  • 3rd Party tags are accepted except where noted in the Digital Advertising Specs

  • All 3rd Party Vendors must be SSL-Compliant for all display ads, including creative and tracking components. All web pages are loaded over a secure connection. Secure connections (https) are achieved using SSL (Secure Sockets Layer) in accordance with industry standards. We require that all ads, creative assets, and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (https://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page). Assets which are not SSL compliant will not be accepted.

  • All 3rd Party served ads must be tested prior to the campaign start, please allow additional time for this.

  • Hyperlinks must open in a new browser window.

  • If using Google Ad Manager (DCM), internal redirect tags (InReds) are preferred.

  • Approved 3rd Party partners and vendors can be found here.

 
CREATIVE ASSETS

  • Ad formatting is specific to each ad, please refer to the ad’s individual spec page for proper formatting and optimization.

  • For HTML5 creative please see these supplemental guidelines.

  • Creative with a white background must have a minimum 1-pixel border while remaining within the ad slot dimensions.

  • Creative may not utilize “fake” form fields or system alert look-a-likes.

  • The use of any Innovate Healthcare’s name, its initials or the name of any of its publications may not be used in any advertisement, landing page, promotion material (including promotional/discount codes), or follow-up mailings without the express written permission of Innovate Healthcare.

  • Innovate Healthcare adheres closely to the IAB specification guidelines.

 
CREATIVE SUBMISSION

  • Assets must be delivered to advertising@innovatehealthcare.com at least five (5) business days prior to campaign launch for standard ads and seven (7) business days for rich media, out-of-page and expanding ads.

  • Changes to any publisher developed creative must be submitted at least five (5) business days prior to launch.

  • Creative submissions are not considered complete until all assets including images, text, click-thru URL and the successful observation of the landing page are accounted for.

  • If the landing page is not live by the creative submission deadline, a representation of the final page must be provided by supplying either a demo URL or full-page screenshot of the page.

  • Submit all creative to advertising@innovatehealthcare.com

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